CP-LAPB is a high foaming amphoteric surfactant that displays higher foaming and viscosity building properties versus traditional cocamidopropyl betaines in shampoos, skin cleansers, and other mild personal care products. CP-LAPB is stable over a wide pH range and is compatible with anionic, nonionic and cationic surfactants. CP-LAPB foams well, even in high electrolyte solutions. In cosmetic formulations, CP-LAPB shows a marked increase in viscosity along with increased flash foam when formulated with anionic surfactants. It is also valuable in bubble bath formulations where mildness, lime soap dispersing properties, and viscosity building characteristics are necessary.